The Fragmented Pet Industry.
The pet industry is indeed fragmented and can be seen as broken in some aspects due to the presence of silos and a lack of unity among its different stakeholders. That’s where Barkera comes in. We unite experts within the pet industry to help educate pet owners on proactive pet care.
The Hidden Challenges Pet Owners Face
Many pet owners struggle to navigate pet care simply because they don’t have the guidance they need. Barkera® is changing that by making trustworthy, easy-to-understand education accessible to everyone. We empower pet parents to take a proactive approach, strengthening the bond they share with their pets and raising the standard of care across the industry.
As these challenges show, most pet parents are doing their best—but the industry hasn’t given them the education or clarity they truly need. To understand why so many owners feel unprepared, and how it affects their ability to provide proactive, preventative care, let’s look at the deeper issues within the pet industry itself.
Pet Industry Problems
Lack Of Education
