The Pet Industry
Has A Disconnect
Impacts of Fragmentation in an Industry
So many professionals. So much expertise. But too often, pet care still happens in silos.
Health, nutrition, behavior, genetics, environment, and lifestyle are deeply connected, yet the expertise surrounding them is often separated, leaving pet owners to piece together advice from multiple sources without always understanding how one area may be affecting another.
When those connections are missed, underlying causes can be overlooked, symptoms may be treated in isolation, and health concerns can be missed or misunderstood.
Better care starts with connecting the pieces and seeing the whole pet. When we know better, we do better!
WHEN THE INDUSTRY IS FRAGMENTED,
PET OWNERS FEEL IT.
Education Is Where Better Care Begins
Pet owners are expected to make important decisions every day, but many are never given the education they need to understand the why behind their pet’s health, behavior, nutrition, lifestyle, and preventative care. See how gaps in pet-owner education can affect decisions, delay prevention, and ultimately impact a pet’s health and well-being.
Conflicting Information
Different professionals, companies, and sources can give very different answers to the same question.
Disconnected Expertise
Health, nutrition, behavior, genetics, lifestyle, and environment are deeply connected—but often addressed separately.
Reactive Care
Too much education happens after a problem develops instead of helping owners prevent problems whenever possible.
The Result?
Confused owners. Root causes overlooked.
Symptoms are treated instead of addressing the underlying cause, leading to recurring problems and pets caught in the middle.
You shouldn’t have to figure it out alone!
We believe there’s a better way!
See The Whole Pet
We encourage owners to understand the whole pet through health, nutrition, behavior, genetics, environment, lifestyle, and breed-specific needs.
Be Proactive
We believe education should help owners become proactive participants in their pet’s care, not just react when problems arise.
Work Together
We connect knowledge across disciplines so owners can make confident decisions and work effectively with their care team.
We’re here to bridge the gaps in the pet industry!
Barkera brings together education, research, industry expertise, and real-world perspectives to help create a more connected and proactive approach to pet care. Click the buttons below to learn more about our mission and subscribe to our newsletter to stay informed as we work to create a better future for pets and the people who care for them.
